{"id":23917,"date":"2020-06-11T18:12:14","date_gmt":"2020-06-11T16:12:14","guid":{"rendered":"https:\/\/www.advancedmanufacturingmadrid.com\/?p=23917"},"modified":"2025-06-23T11:53:51","modified_gmt":"2025-06-23T09:53:51","slug":"entrevista-a-oscar-barranco-head-de-metalmadrid-y-composites-spain","status":"publish","type":"post","link":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2020\/06\/11\/entrevista-a-oscar-barranco-head-de-metalmadrid-y-composites-spain\/","title":{"rendered":"Interview with Oscar Barranco, Director of MetalMadrid and Composites Spain"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23917\" class=\"elementor elementor-23917 elementor-23916\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32b84cc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32b84cc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-337d01cf\" data-id=\"337d01cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a2ecb1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"60a2ecb1\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Interview with Oscar Barranco, Director of MetalMadrid and Composites Spain<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c3b09 elementor-widget elementor-widget-post-info\" data-id=\"56c3b09\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e15fce7 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2020\/06\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>June 11, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ea58a3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"10ea58a3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e70ffa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e70ffa8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ec27e1d\" data-id=\"2ec27e1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ca2787 elementor-widget elementor-widget-heading\" data-id=\"7ca2787\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interview by Borja Rodrigo from Ringspann with our Head, Oscar Barranco.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4482c elementor-widget elementor-widget-text-editor\" data-id=\"7f4482c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">The secrets to success at a trade show and how to measure it: the history, progress, innovations, and future of MetalMadrid and Composites Spain.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1bd03 elementor-widget elementor-widget-image\" data-id=\"bb1bd03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/posts\/metalmadrid_lafrasede-rodb-rsib-activity-6676783532032966657-SbJr\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/featured-image-entrevista-oscar-1024x665.png\" class=\"attachment-large size-large wp-image-23936\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/featured-image-entrevista-oscar-1024x665.png 1024w, https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/featured-image-entrevista-oscar-300x195.png 300w, https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/featured-image-entrevista-oscar-768x499.png 768w, https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/featured-image-entrevista-oscar.png 1180w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479fa34 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"479fa34\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/posts\/metalmadrid_lafrasede-rodb-rsib-activity-6676783532032966657-SbJr\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check out the full interview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fdc729 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fdc729\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e639cac\" data-id=\"e639cac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d336df3 elementor-widget elementor-widget-text-editor\" data-id=\"d336df3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Is it possible to quantify the return on investment of an event?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bc09a9\" data-id=\"5bc09a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef389d elementor-widget elementor-widget-text-editor\" data-id=\"7ef389d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em><strong>What&#8217;s better: More square footage? A better location? Carrying a physical product? Or is it better to carry new products?<\/strong><\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eb40fcf\" data-id=\"eb40fcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-483470f elementor-widget elementor-widget-text-editor\" data-id=\"483470f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">What does Oscar think the future of trade fairs will be like?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-240f452 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"240f452\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf07fdf\" data-id=\"bf07fdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0130adb elementor-widget elementor-widget-text-editor\" data-id=\"0130adb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat do you think the future of the trade fair industry will be like?\r\n\r\nI say there&#8217;s nothing that can replace the fact that two people meet face-to-face, whether they&#8217;re clients, suppliers, colleagues, partners&#8230; I think that&#8217;s fundamental. It&#8217;s that in-person component of trade fairs that will keep them going. It&#8217;s part of who we are, even as human beings, but we&#8217;ll have to generate complementary and additional content throughout the year, whether in-person, with events, symposia, conferences, debates, or different types of events, and even build a community through our networks, digital channels, and all the technology that now exists.\r\n\r\nFurthermore, in this time of pandemic, this technology has become so important that it&#8217;s here to stay, and we&#8217;re obliged to embrace it within our offerings, so it will be an evolution with a hybrid component. Perhaps what matters is that the event isn&#8217;t the typical annual trade show that you never see again, but rather that it generates more constant, more frequent communication with your clients or your audience.\r\n\r\nHow much damage do you think the internet has done to industry trade shows?\r\n\r\nWell, look, I don&#8217;t think it has done much damage; quite the opposite. If we include the internet within all digital technologies, I think so. It&#8217;s true that today on the internet you can see some products and catalogs, you can see what they contribute and complement within that offering, but seeing a machine in operation, being able to interact with that machine or try it out, I don&#8217;t think the internet can replace that.\r\n\r\nWhat&#8217;s better: More square footage? A better location? Bringing a physical product? Or is it better to bring new products?\r\n\r\nIt&#8217;s important to be in a location that favors the flow of visitor traffic, but we as organizers are also obligated, and we do, to facilitate flow throughout all the fair spaces, placing hot spots, VIP areas, and conference rooms so that there are no obscure areas within that layout. Furthermore, one of the things we&#8217;ve historically done, for example, is to publish the following year&#8217;s layout so that MetalMadrid&#8217;s demand is taken into account a year in advance. This way, exhibitors can choose the location that best suits them and adapt it to their strategy.\r\n\r\nAs for creativity, well, considering our &#8220;packaged&#8221; open-concept fair format, with a turnkey stand model, is a great advantage in this regard. More or less all the stands are similar, and there&#8217;s no disadvantage in comparing large and very small companies with the stand base. That&#8217;s a huge advantage because, based on that point, exhibitors can add elements or display eye-catching items, topics that can attract visitors, to stand out. Let&#8217;s say that would be the second most important thing. How the exhibitor works on that creativity or that attraction for the visitor, with demonstrations or engaging topics that can generate leads.\r\n\r\nI think they would be the two most important things in themselves. A very large stand isn&#8217;t eye-catching if your staff doesn&#8217;t somehow attract visitors; in the end, it results in completely wasted square footage.\r\n\r\nHow can we assess the ROI of a trade show? How is it quantified?\r\n\r\nWell, in this case, Smart Badge technology helps us, which is already a hallmark of Easyfairs events. Through this system, we can track behavior with this smart badge and with the software that helps you, providing you with real-time data on the visitors who have visited your stand.\r\n\r\nYou can even post job offers and products. It notifies you in real time if any visitors arrive that you&#8217;ve previously uploaded\u2014in other words, it provides and compiles all that information for you.\r\n\r\nWe spoke with an exhibitor last year who had made more than 240 contacts during the fair.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9fe918 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e9fe918\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/posts\/metalmadrid_lafrasede-rodb-rsib-activity-6676783532032966657-SbJr\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check out the full interview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8406e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8406e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e66c5b\" data-id=\"6e66c5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f872360 elementor-widget elementor-widget-image\" data-id=\"f872360\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"402\" src=\"https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/Captura-entrevista-oscar-1-1024x515.png\" class=\"attachment-large size-large wp-image-23953\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/Captura-entrevista-oscar-1-1024x515.png 1024w, https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/Captura-entrevista-oscar-1-300x151.png 300w, https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/Captura-entrevista-oscar-1-768x386.png 768w, https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/Captura-entrevista-oscar-1.png 1361w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7220a69\" data-id=\"7220a69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9076b65 elementor-widget elementor-widget-image\" data-id=\"9076b65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"405\" src=\"https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/Captura-oscar-entrevista-2-1024x519.png\" class=\"attachment-large size-large wp-image-23929\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/Captura-oscar-entrevista-2-1024x519.png 1024w, https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/Captura-oscar-entrevista-2-300x152.png 300w, https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/Captura-oscar-entrevista-2-768x389.png 768w, https:\/\/easyfairsassets.com\/sites\/79\/2020\/06\/Captura-oscar-entrevista-2.png 1360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abbb218 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abbb218\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c840fa\" data-id=\"9c840fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-269ea9b elementor-testimonial--skin-bubble elementor-testimonial--layout-image_stacked elementor-testimonial--align-center elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"269ea9b\" data-element_type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>\u201cHuman contact makes us more human\u201d<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/elassets\/images\/placeholder.png\" alt=\" C\u00e9sar Garretas Gonzal \">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\"> C\u00e9sar Garretas Gonzal <\/span><span class=\"elementor-testimonial__title\">Technical Sales Representative. Sales Department. JIOrings, S.L.<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>\u201cMetalMadrid is a benchmark\u201d<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/elassets\/images\/placeholder.png\" alt=\" Francisco Jos\u00e9 Boby Alcaide\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\"> Francisco Jos\u00e9 Boby Alcaide<\/span><span class=\"elementor-testimonial__title\">Technical Sales Manager en Curtiss-Wright Surface Technologies.<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>\"Metalmadrid, as an Easyfairs fair, is phenomenal in two days.\"<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/easyfairsassets.com\/elassets\/images\/placeholder.png\" alt=\"Carles Mart\u00ednez\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Carles Mart\u00ednez<\/span><span class=\"elementor-testimonial__title\">CSO. Sales Director at Solter Soldadura<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-645e17b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"645e17b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19ac0ee\" data-id=\"19ac0ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3dda81 elementor-widget elementor-widget-template\" data-id=\"b3dda81\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"13872\" class=\"elementor elementor-13872\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37166d60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37166d60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dfa8018\" data-id=\"5dfa8018\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f3feca4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f3feca4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5b41ee elementor-widget elementor-widget-heading\" data-id=\"3a5b41ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Compartir noticia o art\u00edculo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc161b8 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"2dc161b8\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_skype\" role=\"button\" tabindex=\"0\" aria-label=\"Share on skype\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-skype\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131a111e elementor-widget elementor-widget-post-navigation\" data-id=\"131a111e\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2020\/06\/11\/webinar-en-la-tecnologia-inpicker\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Webinars de INFAIMON<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2020\/06\/30\/tinox-cut-base\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Tinox Cut base<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Interview by Borja Rodrigo from Ringspann with our Head, Oscar Barranco. The secrets to success at a trade show and how to measure it: the history, progress, innovations, and future of MetalMadrid and Composites Spain. Check out the full interview Is it possible to quantify the return on investment of an event? What&#8217;s better: More [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[343,671],"tags":[],"edition":[],"class_list":["post-23917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-manfuctaring-news-en","category-metalmadrid-en"],"_links":{"self":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts\/23917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=23917"}],"version-history":[{"count":2,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts\/23917\/revisions"}],"predecessor-version":[{"id":447033,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts\/23917\/revisions\/447033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/media\/23938"}],"wp:attachment":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=23917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=23917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=23917"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=23917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}