{"id":266447,"date":"2023-06-05T13:37:03","date_gmt":"2023-06-05T11:37:03","guid":{"rendered":"https:\/\/www.advancedmanufacturingmadrid.com\/2023\/08\/07\/immersive-metaverse-experience-to-design-cupras-new-sports-car\/"},"modified":"2023-08-24T14:01:53","modified_gmt":"2023-08-24T12:01:53","slug":"immersive-metaverse-experience-to-design-cupras-new-sports-car","status":"publish","type":"post","link":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2023\/06\/05\/immersive-metaverse-experience-to-design-cupras-new-sports-car\/","title":{"rendered":"Immersive metaverse experience to design Cupra&#8217;s new sports car"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"266447\" class=\"elementor elementor-266447 elementor-250239\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4019e891 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4019e891\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c0a80cf\" data-id=\"5c0a80cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1152dc41 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1152dc41\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Immersive metaverse experience to design Cupra&#8217;s new sports car<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-549efb1 elementor-widget elementor-widget-image\" data-id=\"549efb1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"439\" src=\"https:\/\/easyfairsassets.com\/sites\/79\/2023\/06\/Cupra-768x439.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-250250\" alt=\"Nuevo deportivo DarkRebel de Cupra\" srcset=\"https:\/\/easyfairsassets.com\/sites\/79\/2023\/06\/Cupra-768x439.jpeg 768w, https:\/\/easyfairsassets.com\/sites\/79\/2023\/06\/Cupra-300x171.jpeg 300w, https:\/\/easyfairsassets.com\/sites\/79\/2023\/06\/Cupra-1024x585.jpeg 1024w, https:\/\/easyfairsassets.com\/sites\/79\/2023\/06\/Cupra-1536x878.jpeg 1536w, https:\/\/easyfairsassets.com\/sites\/79\/2023\/06\/Cupra.jpeg 1750w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bebfd39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bebfd39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ff610f\" data-id=\"6ff610f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-488ff8d elementor-widget elementor-widget-text-editor\" data-id=\"488ff8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The experiential innovation agency <a href=\"https:\/\/wildbytes.cc\/\">Wildbytes<\/a> has developed for Cupra a sensory and immersive experience for the launch of Cupra DarkRebel, its new sports car.<\/strong> The car configurator, which users can access via MetaHype, Cupra&#8217;s metaverse platform, was first tested at the launch event held on 21, 22 and 23 April at Berlin&#8217;s Tempelhof Airport on the occasion of the Formula E World Championship.<\/p>\n<p>The virtual lab, called Hyper Configurator, is accessible from mobile devices and web browsers and is powered by the latest technologies in game creation, such as Unreal Engine, and pixel streaming systems to take quality and accessibility to new heights. It runs through the cloud and streams to devices, without the need to install any additional applications. In this configurator, users can interact in different virtual environments and experiment with creating colours, materials and finishes to drive their creativity without the constraints of physical feasibility in the material world. It also provides tools for the &#8216;Cupra Tribe&#8217; to create their own versions of the car and influence the final design of a physical model to be unveiled in the near future.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a02005 elementor-widget elementor-widget-button\" data-id=\"3a02005\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.interempresas.net\/Electronica\/Articulos\/475294-Experiencia-inmersiva-en-el-metaverso-para-disenar-el-nuevo-deportivo-de-Cupra.html\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;&gt; read 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elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-FirstName\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[FirstName]\" id=\"form-field-FirstName\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-LastName elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-LastName\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tLast name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[LastName]\" id=\"form-field-LastName\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Last 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Excellence in Prototyping and Small-Series Production, from Metal to Plastic In an industrial environment that increasingly demands performance, agility, and quality, combining<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/27\/ec-international-group-excellence-in-prototyping-and-small-batch-production-from-metal-to-plastic\/\" aria-label=\"Read more about EC International Group: excellence in prototyping and small-batch production, from metal to plastic\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-453401 post type-post status-publish format-standard has-post-thumbnail hentry category-on-the-sofa-with-en category-uncategorized tag-advancedmanufacturing-en tag-entrevista-en tag-industria-en tag-innovacion-en tag-innovation-en-2 tag-seguridad-en tag-sostenibilidad-en tag-talgo-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/22\/on-the-sofa-with-eduardo-de-la-guerra-project-manager-at-talgo-in-the-innovation-department-talgo\/\" >\n\t\t\t\tOn the sofa with&#8230; Eduardo de la Guerra &#8211; Project Manager at Talgo in the Innovation Department | Talgo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p><span style=\"color: #1d2129; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-weight: bold; background-color: #f2f3f5;\">On the sofa with&#8230; Eduardo de la Guerra &#8211; jefe de proyectos en talgo en la direcci\u00f3n de innovacion | Talgo\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/22\/on-the-sofa-with-eduardo-de-la-guerra-project-manager-at-talgo-in-the-innovation-department-talgo\/\" aria-label=\"Read more about On the sofa with&#8230; Eduardo de la Guerra &#8211; Project Manager at Talgo in the Innovation Department | Talgo\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-453264 post type-post status-publish format-standard has-post-thumbnail hentry category-advanced-manfuctaring-news-en category-interviews category-on-the-sofa-with-en tag-advancedmanufacturing-en tag-digitaltwins tag-entrevista-en tag-ia-en tag-industria-en tag-innovation-en-2 tag-silvialeal-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/20\/on-the-sofa-with-silvia-leal\/\" >\n\t\t\t\tOn the sofa with&#8230; Silvia Leal\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p><span style=\"color: #1d2129; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-weight: bold; background-color: #f2f3f5;\">On the sofa with&#8230; Silvia Leal, Experta en Tendencias de Futuro &amp; Inteligencia Artificial, Asesora de OCDE &amp; UE, Keynote Speaker<\/span><\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/20\/on-the-sofa-with-silvia-leal\/\" aria-label=\"Read more about On the sofa with&#8230; Silvia Leal\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-453262 post type-post status-publish format-standard has-post-thumbnail hentry category-advanced-manfuctaring-news-en category-the-great-innovators-en category-uncategorized tag-advancedmanufacturing-en tag-industria-en tag-industria-4-0 tag-industrial-digitisation tag-product-development tag-siemens-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/20\/behind-the-innovations-jaime-ruesca-ceo-de-prismacim\/\" >\n\t\t\t\tBehind the innovations: Jaime Ruesca, CEO de PRISMACIM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Jaime Ruesca &#8211; CEO Prismacim 1. What motivated you to start developing this product? At Prismacim, we contribute to the development of innovative products in<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/20\/behind-the-innovations-jaime-ruesca-ceo-de-prismacim\/\" aria-label=\"Read more about Behind the innovations: Jaime Ruesca, CEO de PRISMACIM\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1f32af elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"1d1f32af\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-34447\" class=\"ad-300x250 adsanity-300x250  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div 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href=\"https:\/\/www.linkedin.com\/company\/advancedmanufacturinges\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The experiential innovation agency Wildbytes has developed for Cupra a sensory and immersive experience for the launch of Cupra DarkRebel, its new sports car. The car configurator, which users can access via MetaHype, Cupra&#8217;s metaverse platform, was first tested at the launch event held on 21, 22 and 23 April at Berlin&#8217;s Tempelhof Airport on [&hellip;]<\/p>\n","protected":false},"author":107,"featured_media":250244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Immersive metaverse experience to design Cupra&#039;s new sports car","_seopress_titles_desc":"The experiential innovation agency Wildbytes has developed for Cupra a sensory and immersive experience for the launch of Cupra DarkRebel.","_seopress_robots_index":"","footnotes":""},"categories":[343,501],"tags":[2989,2988,2991,2992,2987,2990],"edition":[],"class_list":["post-266447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-manfuctaring-news-en","category-connected-en","tag-coche-deportivo-en","tag-cupra-en","tag-cupra-darkrebel-en","tag-metahype-en","tag-metaverso-en","tag-wildbytes-en"],"_links":{"self":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts\/266447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=266447"}],"version-history":[{"count":1,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts\/266447\/revisions"}],"predecessor-version":[{"id":266448,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts\/266447\/revisions\/266448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/media\/250244"}],"wp:attachment":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=266447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=266447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=266447"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=266447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}