{"id":85291,"date":"2022-02-01T10:49:26","date_gmt":"2022-02-01T09:49:26","guid":{"rendered":"https:\/\/www.advancedmanufacturingmadrid.com\/?p=85291"},"modified":"2022-03-01T17:36:51","modified_gmt":"2022-03-01T16:36:51","slug":"on-the-sofa-with-ignacio-pina-director-tecnico-de-enac-2","status":"publish","type":"post","link":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2022\/02\/01\/on-the-sofa-with-ignacio-pina-director-tecnico-de-enac-2\/","title":{"rendered":"On the sofa with&#8230; Carola Hermoso, Directora General de ATEG"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"85291\" class=\"elementor elementor-85291 elementor-85290\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4019e891 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4019e891\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c0a80cf\" data-id=\"5c0a80cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1152dc41 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1152dc41\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">On the sofa with&#8230; Carola Hermoso, Directora General de ATEG<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6809159 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6809159\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b461c00\" data-id=\"b461c00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83f9588 elementor-widget elementor-widget-video\" data-id=\"83f9588\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/AsE0uigcKF8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d7d1b99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7d1b99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-681c607\" data-id=\"681c607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13249ff elementor-widget elementor-widget-text-editor\" data-id=\"13249ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><b>Carola Hermoso <\/b>\u2013 Directora General de ATEG<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a3949d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3949d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c076b83\" data-id=\"c076b83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c30401f elementor-widget elementor-widget-text-editor\" data-id=\"c30401f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>MM &#8211; \u00bfCu\u00e1l es la labor de ATEG, la Asociaci\u00f3n T\u00e9cnica Espa\u00f1ola de Galvanizaci\u00f3n?<\/strong><\/p>\n<p><strong>Carola Hermoso &#8211;<\/strong> La ATEG es la Asociaci\u00f3n T\u00e9cnica que re\u00fane al 70% de la galvanizaci\u00f3n en Espa\u00f1a. El tipo de proceso que hacen mis asociados es galvanizado general mediante la inmersi\u00f3n de piezas de acero en un ba\u00f1o de zinc, de manera que toda la pieza de acero queda recubierta y protegida contra la corrosi\u00f3n.<\/p>\n<p><strong>MM &#8211; Vosotros, como asociaci\u00f3n, \u00bfQu\u00e9 servicio le prest\u00e1is a vuestros asociados?<\/strong><\/p>\n<p><strong>C. <\/strong><strong style=\"font-size: 16px\">Hermoso &#8211;<\/strong><span style=\"font-size: 16px\"> Mi Asociaci\u00f3n, fundamentalmente da un servicio de asesoramiento t\u00e9cnico al asociado en materia regulatoria y normativa, y tambi\u00e9n llevamos a cabo una labor muy importante de relaciones institucionales y de promoci\u00f3n del producto. Somos parte integrante de la Asociaci\u00f3n Europea de Galvanizadores, EGGA. Con ella trabajamos codo con codo en tema de normalizaci\u00f3n y de regulaci\u00f3n y tambi\u00e9n de promoci\u00f3n del producto. A su vez, somos tambi\u00e9n asociados de la CEOE, de la Confederaci\u00f3n de Empresarios Espa\u00f1ola y trabajamos codo con codo en todas las comisiones, en particular en aquellas que hacen referencia a los sectores que consumen acero galvanizado, que son fundamentalmente construcci\u00f3n, energ\u00edas renovables y sector agroindustrial.<\/span><\/p>\n<p><strong>MM &#8211; \u00bfCu\u00e1l es la situaci\u00f3n actual del sector de tratamiento de superficies en Espa\u00f1a, en concreto de la galvanizaci\u00f3n?<\/strong><\/p>\n<p><strong>C. <\/strong><strong style=\"font-size: 16px\">Hermoso &#8211;<\/strong><span style=\"font-size: 16px\"> Mi sector, como todos los sectores industriales ligados a la construcci\u00f3n y a las renovables, ha sufrido bastante par\u00f3n econ\u00f3mico motivado por la pandemia. En este a\u00f1o 2021 estamos recuperando poco a poco la actividad, pero, la situaci\u00f3n actual del mercado de las materias primas y de la energ\u00eda est\u00e1 dificultando la ejecuci\u00f3n de proyectos. Esa esperada recuperaci\u00f3n y alcanzar niveles previos a la pandemia que esper\u00e1bamos en este segundo semestre no est\u00e1 ocurriendo por culpa de estas razones que os estoy comentando. Las perspectivas son complicadas a d\u00eda de hoy, porque el mercado de la energ\u00eda y el mercado de construcci\u00f3n est\u00e1n muy afectado por el contexto geopol\u00edtico y nacional y regulatorio. Pero tenemos mucha esperanza de que a primeros de 2022 consigamos lograr esa esperada normalidad a nivel de producci\u00f3n y que los proyectos empiecen a reactivarse.<\/span><\/p>\n<p><strong>MM &#8211; \u00bfCu\u00e1l es tu impresi\u00f3n al estar de vuelta en MetalMadrid? \u00bfC\u00f3mo has visto la feria?<\/strong><\/p>\n<p><strong>C. <\/strong><strong style=\"font-size: 16px\">Hermoso &#8211;<\/strong><span style=\"font-size: 16px\"> Lo definir\u00eda en una palabra: ilusi\u00f3n. Ilusi\u00f3n por reencontrarnos todos los empresarios y los industriales. La afluencia ha sido masiva. Creo que ese esp\u00edritu de volver a la normalidad est\u00e1 presente. A m\u00ed me ha sorprendido la cantidad de stands este a\u00f1o y la cantidad de gente que ha estado movi\u00e9ndose por toda la feria, ha habido mucha actividad e ilusi\u00f3n. Y encantada de estar aqu\u00ed por fin y que retomemos los encuentros presenciales, que yo creo que son fundamentales. Todo lo digital est\u00e1 muy bien, pero yo creo, y m\u00e1s en esta cultura en la que estamos, la cultura espa\u00f1ola, que el encuentro personal, el di\u00e1logo, el networking, la comunicaci\u00f3n, intercambio de ideas y de propuestas, nos nutre a todos much\u00edsimo, y esas cosas no se pueden hacer online.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-91bf696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91bf696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7c8aec0\" data-id=\"7c8aec0\" data-element_type=\"column\">\n\t\t\t<div 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class=\"elementor-post__excerpt\">\n\t\t\t<p>EC International Group: Excellence in Prototyping and Small-Series Production, from Metal to Plastic In an industrial environment that increasingly demands performance, agility, and quality, combining<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/27\/ec-international-group-excellence-in-prototyping-and-small-batch-production-from-metal-to-plastic\/\" aria-label=\"Read more about EC International Group: excellence in prototyping and small-batch production, from metal to plastic\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-453401 post type-post status-publish format-standard has-post-thumbnail hentry category-on-the-sofa-with-en category-uncategorized tag-advancedmanufacturing-en tag-entrevista-en tag-industria-en tag-innovacion-en tag-innovation-en-2 tag-seguridad-en tag-sostenibilidad-en tag-talgo-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/22\/on-the-sofa-with-eduardo-de-la-guerra-project-manager-at-talgo-in-the-innovation-department-talgo\/\" >\n\t\t\t\tOn the sofa with&#8230; Eduardo de la Guerra &#8211; Project Manager at Talgo in the Innovation Department | Talgo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p><span style=\"color: #1d2129; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-weight: bold; background-color: #f2f3f5;\">On the sofa with&#8230; Eduardo de la Guerra &#8211; jefe de proyectos en talgo en la direcci\u00f3n de innovacion | Talgo\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/22\/on-the-sofa-with-eduardo-de-la-guerra-project-manager-at-talgo-in-the-innovation-department-talgo\/\" aria-label=\"Read more about On the sofa with&#8230; Eduardo de la Guerra &#8211; Project Manager at Talgo in the Innovation Department | Talgo\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-453264 post type-post status-publish format-standard has-post-thumbnail hentry category-advanced-manfuctaring-news-en category-interviews category-on-the-sofa-with-en tag-advancedmanufacturing-en tag-digitaltwins tag-entrevista-en tag-ia-en tag-industria-en tag-innovation-en-2 tag-silvialeal-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/20\/on-the-sofa-with-silvia-leal\/\" >\n\t\t\t\tOn the sofa with&#8230; Silvia Leal\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p><span style=\"color: #1d2129; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-weight: bold; background-color: #f2f3f5;\">On the sofa with&#8230; Silvia Leal, Experta en Tendencias de Futuro &amp; Inteligencia Artificial, Asesora de OCDE &amp; UE, Keynote Speaker<\/span><\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/20\/on-the-sofa-with-silvia-leal\/\" aria-label=\"Read more about On the sofa with&#8230; Silvia Leal\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-453262 post type-post status-publish format-standard has-post-thumbnail hentry category-advanced-manfuctaring-news-en category-the-great-innovators-en category-uncategorized tag-advancedmanufacturing-en tag-industria-en tag-industria-4-0 tag-industrial-digitisation tag-product-development tag-siemens-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/20\/behind-the-innovations-jaime-ruesca-ceo-de-prismacim\/\" >\n\t\t\t\tBehind the innovations: Jaime Ruesca, CEO de PRISMACIM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Jaime Ruesca &#8211; CEO Prismacim 1. What motivated you to start developing this product? At Prismacim, we contribute to the development of innovative products in<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.advancedmanufacturingmadrid.com\/en\/2025\/08\/20\/behind-the-innovations-jaime-ruesca-ceo-de-prismacim\/\" aria-label=\"Read more about Behind the innovations: Jaime Ruesca, CEO de PRISMACIM\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1f32af elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-single\" data-id=\"1d1f32af\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-single.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div id=\"ad-34447\" class=\"ad-300x250 adsanity-300x250  adsanity-\"\n><div class=\"adsanity-inner\">\n\n<div 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aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/AsE0uigcKF8 Carola Hermoso \u2013 Directora General de ATEG MM &#8211; \u00bfCu\u00e1l es la labor de ATEG, la Asociaci\u00f3n T\u00e9cnica Espa\u00f1ola de Galvanizaci\u00f3n? Carola Hermoso &#8211; La ATEG es la Asociaci\u00f3n T\u00e9cnica que re\u00fane al 70% de la galvanizaci\u00f3n en Espa\u00f1a. El tipo de proceso que hacen mis asociados es galvanizado general mediante la inmersi\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[343,1428],"tags":[2014,2013,1331,2012,1503,2011,2010],"edition":[],"class_list":["post-85291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-manfuctaring-news-en","category-on-the-sofa-with-en","tag-agregador-en","tag-asesor-energetico-en","tag-empresas-en","tag-energias-renovables-en","tag-entrevista-en","tag-grupo-ase-en","tag-ramon-lopez-en"],"_links":{"self":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts\/85291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=85291"}],"version-history":[{"count":2,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts\/85291\/revisions"}],"predecessor-version":[{"id":97263,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/posts\/85291\/revisions\/97263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/media\/85294"}],"wp:attachment":[{"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=85291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=85291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=85291"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.advancedmanufacturingmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=85291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}