Sales Engineer (m/f/d)

Krause Automation is a leading engineering partner for industrial automation with more than 75 years of experience in implementing complex production systems globally. As a former thyssenkrupp automation engineering company, we combine proven industrial expertise with modern AI-based technologies. Together with the Agile Robots Group, we are designing the next generation of Physical AI for smarter, more flexible, and more efficient manufacturing systems. From initial idea to implementation, we offer customized end-to-end solutions for customers in a variety of key industries.
Krause Automation – Engineering for Industrial Innovators

Sales Engineer (m/f/diverse) – Castellbisbal, Barcelona

As part of our commercial expansion into new industrial markets beyond the automotive sector, the Sales Engineer plays a key role in identifying new business opportunities and establishing long-term customer relationships. The position combines strategic market development, technical sales expertise, and close collaboration with internal engineering teams.

Your responsibilities include identifying and evaluating new market segments, analyzing customer needs and competitors, supporting go-to-market strategies, and developing sustainable business opportunities. You will provide technical and commercial support to customers, prepare technical and budgetary quotations, deliver technical presentations, and manage the follow-up of offers.

Working closely with Engineering, Purchasing, Assembly, and other internal teams, you will define and adapt automation solutions to meet specific customer requirements. Regular customer visits, identifying new business opportunities, maintaining CRM activities, and contributing to the annual sales strategy are also part of the role.

We are looking for an engineer in Mechanical, Electrical, Industrial, Automation Engineering, or a related field, or a commercial professional with solid experience in technical product solutions. At least 5 years of experience in the technical sales of capital goods, machinery, or industrial automation solutions is required. Strong technical understanding, analytical and negotiation skills, strategic thinking, autonomy, and a results-oriented mindset are essential.

Fluent Spanish and a high level of English (B2–C1) are required. Additional languages are an advantage. The position involves national and international travel.

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