The value of speaking out in the metal industry: “We don’t hide when there’s a problem”

Initube celebrates 10 years as a company specializing in the cutting and machining of metal tubes and profiles for industrial companies seeking “precision, quality, service and direct contact”

Initube celebrates ten years as a company specializing in the cutting and machining of metal tubes and profiles. Founded in 2016 by Jaume Iserte, it began with a single machine and now has over 40 employees, a cumulative investment exceeding five million euros, and the second generation of the family now managing the business. The company works for sectors such as automotive, construction, renewable energy, rail, and industrial machinery. Its offering combines laser and plasma cutting technology with precision, quality, and on-time delivery. However, its main differentiator is its direct approach: each project has a single point of contact who guides the client throughout the entire process and responds to any issues. For Initube, trust is built not only with advanced machinery but also by answering calls, anticipating problems, and offering solutions when emergencies arise. Now, in the midst of a generational transition, the company seeks to maintain this philosophy based on close relationships, reliability, and the value of its team. His main lesson after a decade is that there are no magic formulas: solid projects are built with consistency, perseverance and daily improvement.