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AM Madrid 2024

15 - 16 November 2024
Halls 8 & 10, IFEMA

Trade shows are consolidating their position as decisive tools for boosting business.

Oscar Barranco

Divisional Director Spain & Portugal

Every year more than 32,000 trade fairs are held around the world, generating 251 billion euros in commercial sales in the various business sectors. Easyfairs Iberia, a leading company in the trade fair sector with a long history in Spain, joins the Spanish Trade Fair Association. The Group, with more than 200 events per year, is the leading private trade fair organiser in Central and Northern Europe. In Spain, its trade fairs are leaders in the sectors of packaging, logistics and technologies for industry. Its Advanced Manufacturing, Empack and Logistics & Automation shows will take place next October at IFEMA. Madrid, 27 July 2022. Easyfairs Iberia has become a full member of the Spanish Trade Fair Association (AFE). Its aim is to boost its role in the dynamisation of the industry, and to emphasise the importance of trade fairs as key drivers of the economy and as a first-class showcase for innovations and cutting-edge solutions. In this regard, according to the Spanish Trade Fair Association (AFE), the number of trade fairs in 2021 has tripled compared to 2020, which indicates a gradual return to normality in the holding of this type of event in Spain, an assessment that has been confirmed in the first half of 2022. The president of AFE, Xabier Basañez, has declared: “The celebration of 273 fairs in 2021, including some virtual and hybrid fairs, allow us to qualify the year as one of transition, with a notably positive sign with respect to the previous difficult year. The fairs that are being held week after week in 2022 give us optimism, due to their number and their behaviour, which leads us to believe that we are getting closer to pre-pandemic normality”. Oscar Barranco, Divisional Director of Easyfairs Iberia, adds: “Every year, more than 32,000 trade fairs are held worldwide, generating 251 billion euros in commercial sales in the various business sectors. It is estimated that for every euro an exhibitor invests in a trade fair, they get a return of two euros during the event, and eight euros in the post-event period”. With the aim of contributing to the dynamisation of the economy, Easyfairs shows are presented as a practical and very efficient tool for connecting with potential clients and keeping up to date with the latest trends in the sector. Proof of the leadership of the Easyfairs shows is the annual participation of more than 1,000 exhibiting companies and the visit of more than 25,000 professionals. In Spain, the Advanced Manufacturing and Empack and Logistics & Automation events, which will be held at IFEMA in October 2022, have positioned themselves as leaders in the sectors of packaging, logistics and technologies for the industry, breaking exhibitor and visitor records year after year. In addition to the shows taking place in Madrid, Easyfairs Iberia has events in Bilbao and Porto. About Easyfairs Easyfairs organises and hosts live events, bringing communities together to ‘visit the future’. The company currently organises 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom and United Kingdom) and manages 10 event venues in Belgium, Netherlands and Sweden (Antwerp, Ghent, Mechelen-North Brussels, Namur, Gorinchem, Hardenberg, Venray, Gothenburg, Malmö and Stockholm). The Easyfairs Group employs 700 highly committed talents, implements the best marketing and technology tools and develops brands with a strong appeal to our stakeholders. Easyfairs strives to be the most adaptable, agile and effective player in the events industry, employing committed people, deploying the best marketing and technology tools and developing strong brands. In 2018, Easyfairs was named Belgium’s “Company of the Year®” and earned recognition as Deloitte’s “Best Managed Company” and “Great Place to Work”. For the fourth consecutive year, in 2022, Deloitte has again awarded Easyfairs the status of “Best Managed Company”. Visit the future with Easyfairs and learn more at Press contact: Andrea Alanis For more information, please contact: Press office: 676 32 72 60 Organisation: 673 64 20 20 79

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