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AM Madrid 2024

15 - 16 November 2024
Halls 8 & 10, IFEMA

Easyfairs trusts evercom for the external communication of its trade fairs MetalMadrid, Composites y Robomática Madrid and MetalBarcelona y Robomática Barcelona, part of Advanced Manufacturing

  • Both companies will work hand in hand to boost the visibility of the two major annual industry events in Spain in what will be the 15th edition of MetalMadrid, Composites and Robomática Madrid and the launch of MetalBarcelona and Robomática Barcelona, which, seven months before it is held, is already 90% fully booked.


  • Press release and visual material in this link.

Madrid, February 9th, 2023.- Easyfairs, a leading company in the organization of events and professional fairs at an international level, has chosen evercom as the communications and PR agency for its trade fairs MetalMadrid, Composites y Robomática Madrid and MetalBarcleona y Robomática Barcelona. Evercom will assume the functions of media relations for the two events, which have become references in the European circuit of large professional trade fairs in the industrial field.

MetalMadrid, Composites and Robomática Madrid is the leading event in manufacturing, machining and metal processing, robotics and automation and the only event on composite materials and their applications in Spain, and a benchmark in the sector with more than 12,600 visitors at its last edition and which this year will celebrate its 15th anniversary. During this meeting, stakeholders from the metallurgical and industrial sector will meet at IFEMA from 15 to 16 November to learn about the latest developments in the sector, see machinery in action and carry out networking activities.

Easyfairs will also rely on evercom for the external communication of the first edition of MetalBarcleona and Robomática Barcelona. The fair will be held on 13 and 14 September in Barcelona, at the Fira Gran Via exhibition centre, and already has more than 120 confirmed exhibitors and 90% of the floor plan sold out.

“We are sure that the first edition of MetalBarcelona and Robomática Barcelona will be a great success. The extensive experience we have, thanks to 15 years of experience in Madrid, will help us to turn Barcelona into the meeting and business point for the manufacturing industry for two days,” says Oscar Barranco, CEO of Easyfairs Iberia.

This collaboration will be led by evercom B2B, the division specialised in business to business communication of the creative communication and marketing agency, with offices in Madrid and Barcelona. Its objective will be to help these major trade fairs to consolidate their visibility, recognition and business opportunities for the sector, contributing to the attraction of exhibiting companies, visitors and sponsors.

Evercom has a team with extensive experience in industry and business technology, with an omnichannel vision of content and public relations.

In the words of Ander Serrano, director of evercom’s B2B division: “We want to help make the footprint of MetalMadrid, Composites y Robomática Madrid and MetalBarcelona y Robomática Barcelona, part of Advanced Manufacturing, even bigger. We feel very close to these trade fairs because we have been attending them for years alongside our industrial customers. To experience these events as part of them is not only strategic for evercom as an agency, but also exciting and motivating for our teams”.

evercom thus becomes an extension of the Easyfairs team and will seek to work together to achieve the marketing and communication objectives set.

About Easyfairs

Easyfairs organises events as meeting points for communities who want to visit the future.

We currently organise 200 face-to-face events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK) and manage eight exhibition venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-North Brussels, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).

We are passionate about “making life easier” for our clients and increasing the return on their investment and time through our all-in formulas, advanced technology and customer-centric strategy. Our digital offering also provides these communities with excellent opportunities for effective networking and year-round business.

The Easyfairs Group employs 700 highly engaged talents, implements best-in-class marketing and technology tools and develops brands with strong appeal to our stakeholders.

In 2018, Easyfairs was named “Entrepreneur of the Year®” in Belgium and earned recognition as “Best Managed Company” from Deloitte and “Great Place to Work”. For the fourth consecutive year, in 2022, Deloitte again awarded Easyfairs the status of “Best Managed Company”.

The company is ranked 17th in the list of the world’s leading trade fair organisers.

Visit the future with Easyfairs and find out more at

For further press and communications information:

Belén Blanco

Marketing Executive

T +34 91 541 24 88 – ext 117

M +34 619580544


About evercom

Founded in 1996, Evercom is one of the first independent creative communications and marketing agencies in the Spanish market. It has offices in Madrid and Barcelona and is a member of IPRN, one of the main international networks of public relations agencies, ADECEC, the main association of communications consultancies in Spain, and ICCO, International Communications Consultancy Organisation. It currently works for more than fifty organisations including companies and institutions from all sectors in the Financial Communications, Corporate & Public Affairs, B2B, and Consumer & Health divisions. evercom has one of the highest loyalty ratios in the entire public relations consultancy sector in the market.

More information at:

evercom press contact:

Cristina Cereceda

91 577 92 72

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