Advanced Manufacturing Madrid closes its biggest edition to date. Record attendance with more than 13,400 unique visitors

  • Record figures for the closing of the 15th edition of AM Madrid, which had more than 600 exhibiting companies, more than 13,400 unique visitors, 53,752 commercial interactions and an economic impact of 15 million euros.
  • Sustainability, metaverse, AI, digital twins, automation and new trends in surface treatment and composite materials were the main themes of the two days of TECH CONGRESS 4.0, in which more than 80 speakers took part.
  • “The diversity of sectors represented, from metallurgy to automation and advanced materials, makes AM Madrid an incomparable forum for the exchange of ideas, the generation of strategic alliances and the exhibition of the latest innovations,” says Oscar Barranco, CEO of Easyfairs Iberia.

Madrid, 16 November 2023. With the attendance of more than 13,400 visitors, 53,752 commercial interactions and the participation of more than 600 exhibiting companies, Advanced Manufacturing Madrid closes its 15th edition, exceeding all forecasts, with an economic impact of 15 million euros. The leading event in industrial innovation, organised by Easyfairs and encompassing the MetalMadrid, Composites and Robomática Madrid shows, has once again proved to be a key meeting point for companies, experts and leaders in the metallurgy, automation and robotics and advanced materials sectors.

“The results we have achieved underline the enormous potential that business shows have for the industrial sector. The diversity of sectors represented, from metallurgy to automation and advanced materials, makes us an incomparable forum for the exchange of ideas, the generation of strategic alliances and the exhibition of the latest innovations. In this sense, I would like to highlight the role of MetalMadrid, Composites and Robomática Madrid as a driving force for opportunities and as spaces where creativity, technology and a vision of the future converge, which are essential for boosting the industry,” says Oscar Barranco, CEO of Easyfairs Iberia.

He adds: “In this edition of AM Madrid, the largest we have held so far, visitors had access to more than 600 brands represented, three conference rooms, new welding, additive manufacturing and surface treatment demonstration workshops, as well as guided tours of machinery in operation, which is undoubtedly one of the strong points of the show.

Juan Manuel Sánchez Mahón, general manager of Trumpf in Spain and Portugal, said: “The balance of this edition is very positive. AM Madrid is a show that is very well received by customers and with a large number of visitors. We have been coming since its origins, being one of the founding exhibitors, and it is a must to be here. What’s more, our customers ask us to meet them in person every year”.

As for the 2024 edition, the organisers have confirmed that it will take place on 20 and 21 November, with an initial growth forecast of 20%. In addition, more than 60 % of the exhibition space for 2024 had already been booked before the end of this year’s event.

Tech Congress 4.0: more than 80 speakers

The 38,400 m2 of floor space at AM Madrid not only hosted the latest advanced technologies and cutting-edge industrial solutions, but also provided the stage for more than 80 speakers to address the most relevant topics on sustainability, metaverse, AI, digital twins, automation, digital revolution, sustainability, surface treatment and composite materials.

An example of this was the Keynote Session “The future goes through the metaverse”, in which Pedro Lozano, co-founder of Imascono and renowned explorer of AI and the Metaverse, explained the multiple applications that the latest technologies have in different sectors. “One of the main and most fascinating applications of virtual reality in industry is linked to training. There are already objective data from consultancies such as PwC, which show that the learning time of training with virtual reality is reduced by four times compared to e-learning or traditional training, and that the confidence that a person acquires in applying the knowledge they have acquired to the real environment is reinforced by up to 275%”, he explained.

In the case of the transport sector and driver training, Pedro Lozano explained the usefulness of virtual training to reduce accidents in the workplace: “One of the potential benefits is that the user is trained in a safe environment where there is no risk of getting hurt, they acquire the knowledge and, once they are going to apply it in the real environment, where they can suffer accidents, they already have the knowledge acquired”.

In addition to technological innovation, sustainability was another of the main themes of this year’s show. In this regard, the round table “Reducing the carbon footprint or how to achieve Net Zero. The path towards industrial sustainability”, with the participation of Miguel Arroyo, head of environment of the UN Global Compact Spain; Susana Posada, vice-president of DIRSE (Spanish Association of Sustainability Managers), and Santiago Oliver, director of Sustainability, Energy and Innovation of UNESID.

“Innovation is fundamental to achieve the transformation of the industry towards a greener future and this involvement has to go through all the components of an organisation”, said Miguel Arroyo during his speech.

Success of the first Composites Ágora

One of the new features of this edition of Composites Madrid was the incorporation of the Composites Ágora, an exclusive space that combined an exhibition area for composite materials, another for networking and a training room, with a wide range of specialised talks. It also hosted the 4th edition of the AEMAC Congress on Composite Materials, whose president, Rafael Izquierdo, said: “This year the Composites area at AM Madrid stands out, a space that serves as a meeting point for the sector. With it, you give us the opportunity to fulfil one of the most important values of the association, the dissemination of knowledge in Spain about composite materials”.

In this sense, Oscar Barranco emphasised: “AM Madrid’s commitment to the composites sector is clear and we will continue to strengthen our exhibition and content offer at Composites Madrid in the medium and long term. In recent years, the field of composite materials has experienced very significant growth in Spain. In 2022, the sector reached a turnover of around 2 billion euros. This increase is mainly due to the growing demand for lightweight and resistant materials in sectors such as automotive, aeronautics and construction, but also energy, health and sport. Factors such as the 2030 Agenda and the SDGs, or the reduction of plastic and innovation in packaging, are a breath of fresh air.

About Easyfairs

Easyfairs organises events as meeting points for communities wishing to visit the future.

We currently organise 200 face-to-face events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK) and manage eight exhibition venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-North Brussels, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).

We are passionate about “making life easier” for our clients and increasing the return on their investment and time through our all-in formulas, advanced technology and customer-centric strategy. Our digital offering also provides these communities with excellent opportunities for effective networking and year-round business.

The Easyfairs Group employs 800 highly engaged talents, implements best-in-class marketing and technology tools and develops brands with strong appeal to our stakeholders.

For the fifth consecutive year, in 2023, Deloitte awarded Easyfairs the status of “Best Managed Company”. Easyfairs is ranked 11th among the world’s leading exhibition organisers, according to the annual STAX ranking.

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For more information, please contact:

Easyfairs Communications Agency

Javier Martinez


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