Immersive metaverse experience to design Cupra’s new sports car

The experiential innovation agency Wildbytes has developed for Cupra a sensory and immersive experience for the launch of Cupra DarkRebel, its new sports car. The car configurator, which users can access via MetaHype, Cupra’s metaverse platform, was first tested at the launch event held on 21, 22 and 23 April at Berlin’s Tempelhof Airport on […]

Behind the innovations: Composites ATE

Interview with Daniel Claret Virós CEO – ATE Barcelona Site AMM – What was the motivation to start developing the Cupra Member Box product? Daniel Claret – We set out to develop a production technology that would allow us to produce carbon fibre parts with an aesthetic finish, adaptable to high production runs. We wanted […]