HELUKABEL Becomes HELU

The HELUKABEL Group is taking another important step in its strategic development. Effective immediately, our market brand presence is now under the new brand name HELU

The HELUKABEL Group is taking another important step in its strategic development. Effective immediately, our market brand presence is now under the new brand name HELU. These are the results of our transformation in recent years into an electrical connection technology systems and solutions provider.
No longer HELUKABEL, just HELU—the idea behind this change is both deliberate and strategic as we have developed step by step from a manufacturer of only cables into an internationally leading systems supplier for electrical connection technology. In addition to cables and wires, our portfolio now includes assemblies and drag chains with which we create integrated, custom, and installation-ready solutions for our customers' wide range of applications. This evolution will also have an impact at a market level with a new brand name, new logo, and our new claim: "Always stay electrified."