Integrafy: connect your ERP and eCommerce to simplify B2B sales

Connected orders, prices, stock and product data: Integrafy helps manufacturers and distributors reduce manual work between their online store and ERP.

When an online store and ERP operate separately, teams end up transferring orders and checking prices or stock across systems. Integrafy, eComm360’s own integration middleware, connects both sides to support consistent sales operations.

It exchanges customer, catalogue, pricing, stock and order data between the ERP and platforms such as PrestaShop or Shopify. The integration incorporates business rules, including customer-specific prices and warehouse availability, and is scoped around the capabilities of the management system.

One use case is the B2B order journey: customers buy under their agreed terms, orders reach the ERP and commercial documents can become available in their private account. Integrafy also includes a PIM to centralise product specifications, images and documentation.

The aim is to reduce repeated data entry and help buyers, sales teams and administrators work with consistent information.

Visit eComm360 at stand 6G11 at Advanced Manufacturing Madrid on 4–5 November 2026. Tell us which ERP you use and which processes you want to connect.