Hans Michael Krause is Director Product Management ctrlX World at Bosch Rexroth AG in Lohr am Main, Germany. After his studies in electrical engineering, he started his career in Argentina as a self-employed, with his own engineering office for automation technology, already as a graduate engineer in electrical engineering and after obtaining a master’s degree in industrial management. From 2007 he started working at Bosch Rexroth, initially focused on machine builders and end users in the consumer goods sector, and responsible for the market segment of packaging machines. After that, he took over responsibility for market and product management of PLC and IoT solutions. Since September 2020 he is responsible for building the ctrlX World ecosystem and managing its partners. His main goal is to acquire partner companies for the most open automation system on the market ctrlX AUTOMATION and to offer customers the most interesting ecosystem.