Easyfairs trusts evercom once again to manage the communication of Advanced Manufacturing Madrid and Barcelona and its new WorkSafe trade fair.
- The communications and marketing agency will continue to strengthen the visibility and positioning of the industrial fairs, consolidating them as key events for innovation and the development of the manufacturing sector in Spain.
- The collaboration includes strategic communication planning, dissemination in national and specialised media, coordination with exhibitors and information management during both events.
Madrid, 27 March 2025 – Easyfairs, a leading organizer of professional events in Europe, renews its trust in evercom, a creative communication and marketing agency, to manage the communication of its Advanced Manufacturing trade shows in the Madrid and Barcelona editions. This partnership aims to enhance the visibility of both events, positioning them as key spaces for technological advancement and the transformation of the country’s productive sector.
Advanced Manufacturing Barcelona, which will take place on October 1-2, 2025, at Fira Barcelona, is the leading event for the sector in Catalonia. With more than 3,000 professional attendees, it will bring together executives, purchasing and production managers, engineers, and advanced manufacturing specialists, offering a key space for business opportunities. As a novelty, this edition will host WorkSafe, a trade fair dedicated to workplace safety and asset protection, held simultaneously to expand the range of solutions for the industry.
Meanwhile, Advanced Manufacturing Madrid, set to take place on November 5-6, 2025, at IFEMA, has established itself as Spain’s premier event for innovation and the development of the production sector. With over 650 exhibitors and 13,500 professionals attending in just two days, the trade show serves as an essential platform for networking and knowledge exchange within the industrial ecosystem.
The communication strategy led by evercom will be executed in two phases, ensuring comprehensive coverage before, during, and after the events. In the months leading up to the fairs, the agency will focus on structuring a detailed communication plan with actions designed to maximize the visibility of Advanced Manufacturing and WorkSafe in both general and specialized media. The creation of strategic content and the identification of visibility opportunities will strengthen Easyfairs’ positioning as a leading organizer of networking events for communities looking to visit the future. Additionally, gathering informative materials and analyzing the industry landscape will be crucial to aligning messaging with market trends.
As the events approach, the evercom team will intensify the dissemination of key information, ensuring the trade shows are well positioned in the sector’s media agenda. Synergies will be established with exhibitors to enhance their visibility, and smooth communication will be maintained with media and professionals interested in covering the events. During Advanced Manufacturing, the agency will provide support to Easyfairs’ spokespersons and manage interactions with key media outlets to generate corporate content.
Irene Cobo, Director of evercom’s B2B division, highlighted the significance of this collaboration: “We are proud to continue earning Easyfairs’ trust and to keep contributing to the visibility of such important industry events. Our work will focus on strengthening the positioning of these strategic trade shows and consolidating them as key references in the production market.”
Oscar Barranco, General Manager of Easyfairs Iberia, also emphasized: “Communication plays a fundamental role in the growth and evolution of our trade fairs. Working again with evercom allows us to ensure that our message effectively reaches the right audience and continues to strengthen our position in the market.”
With this partnership, evercom reaffirms its leadership in communication management for professional events and reinforces its commitment to excellence in positioning and reputation strategies within the B2B industrial sector. With an innovative approach and deep industry expertise, the agency will play a key role in establishing Advanced Manufacturing and WorkSafe as must-attend events for the industrial ecosystem in Spain.
About evercom
Founded in 1996, evercom is one of the leading independent creative communication and marketing agencies in the Spanish market, with offices in Madrid and Barcelona. It is a member of IPRN (International Public Relations Network), ICCO (International Communications Consultancy Organisation), the Barcelona Marketing Club, and the Creativity Club. Currently, evercom serves more than 100 organizations, including companies and institutions across all sectors, through its Financial, Corporate & Public Affairs, B2B, Tech, and Consumer communication divisions. The agency boasts one of the highest loyalty ratios in the sector, a milestone that made it the first creative communication and marketing agency to achieve ISO 9001 certification. Additionally, evercom holds B Corp certification, is a Google Partner, and was recognized as Agency of the Year 2024 by the international IPRN network.
More information: www.evercom.es
About Easyfairs
Easyfairs organizes events that serve as meeting points for communities looking to visit the future.
Currently, we organize 110 in-person events across 12 countries (Algeria, Belgium, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland, and the United Kingdom) and manage eight exhibition venues in Belgium, the Netherlands, and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö, and Stockholm).
We are passionate about making life easier for our clients and maximizing their return on investment and time through our all-in formulas, advanced technology, and customer-focused strategy. Our digital offerings also provide these communities with excellent opportunities to network effectively and do business throughout the year.
The Easyfairs Group employs 820 highly committed talents, implements the best marketing and technology tools, and develops brands with strong appeal for our stakeholders.
For the sixth consecutive year, in 2024, Deloitte once again awarded Easyfairs the status of “Best Managed Company.”
We are proud to be ranked among the top 20 global trade fair organizers, according to the annual ranking by STAX Consulting.
Visit the future with Easyfairs and find out more at www.easyfairsgroup.com.
For more information, please contact:
evercom, Easyfairs communications agency
Cristina Cereceda
Tel. +91 577 92 72