Tele Radio launches new corporate identity

Tele Radio was founded in Sweden in 1955 as a small company, later specialized in the development of radio control systems. It has since grown into a company of global importance in the field of industrial wireless remote control solutions. The combination of high-quality products and dedicated attention to specific customer needs has made the company internationally successful. Moreover, there has never been a better time for Tele Radio:everything today hinges on the protection of people and the environment by means of smart, customer-specific solutions that reduce costs, and ensure comfortable and safe working conditions for personnel — the critical success factor for every company. In other words:the time was ripe to go adopt our global stance, complete with new branding and logo.

The popularity of wireless solutions continues to grow, and rightly so. Remote control has clearly proven to be the safest and most comfortable way to control machinery. This is exactly why Tele Radio puts the human being at the centre of its new brand positioning with:Safe.Surrounding this safecore are the layers Smart(for flexible solutions), and Strong toemphasise that all products developed and sold by Tele Radio are rugged and reliable. Under all conditions.

Last year Tele Radio initiated the development of a new corporate identity, including a new logo, to give the company a consistent look wherever it does business around the world. Modern and energetic, but also tough and dependable –like its products and services.

Ola Samelius, President:
“As a company, we want to express our core objective:safety for the operator.You can’t achieve this by simply taking a product from the shelf and shipping it in a box; the only right way is to immerse yourself in the actual working environment, alongside the people that work there. That is where you decide how to develop the optimum solution.”